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Writer's pictureGaurav Dubey

Continuous improvement leads to a Customer's delight!

Updated: Oct 22, 2022



How many times do we order a cake for our friends & family members and then search for a matchbox/ lighter begins (particularly at office parties)?

A wooden knife and candle are common, but rarely do I see a matchbox.

(Price of a matchbox is effectively nothing compared to candle/ knife/ paper plates).

So, when this old bakery in Prayagraj, a city in Uttar Pradesh, provided this innovative matchbox that can hold candles as well, I was a "delighted customer"!




This reminds me of a famous saying from Michelangelo:

"Trifles make perfection, and perfection is no trifle."

Keep talking to your customers, try to understand their pain points, if you wish to develop a product or feature that is a "Customer delight"!


PS: Context of this quote


A friend called on Michael Angelo, who was finishing a statue. Sometime later he called again - the sculptor was still at his work. His friend looking at the figure exclaimed, "You have been idle since I saw you last".

"By no means", Michael replied, "I have retouched this part, and polished that; I have softened this feature, and brought out this muscle; I have given more expression to this lip, and more energy to this limb".

"Well, well, said his friend, but all these are trifles" - his friend said.

"It may be so", he replied, "but recollect that trifles make perfection, and that perfection is no trifle."


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